Summer Of Business

Summer Of Business
by Howie Nestel
Business Editor
SA Monthly Magazine
July 2024

It’s hard to believe that we are in the heat of summer, and with much uncertainty across the country, it’s anyone’s guess whether business will sizzle or cool off this summer. Let’s break it down and see where the thermometer might land.

First off, let’s talk about the sizzle. Summer is synonymous with vacations, outdoor activities, and a general sense of leisure. This translates into booming business for industries like tourism, hospitality, and outdoor recreation. Beach resorts, amusement parks, and ice cream shops are gearing up for their busy season. People are itching to break free from the confines of their homes and embark on long-awaited adventures. So, if your business falls into any of these types of categories, get ready to ride the wave of summer excitement!

But what about the flip side? The cooling off? Well, not all businesses thrive under the scorching sun. Some industries experience a dip in demand as consumers shift their focus from shopping to sunbathing. Retailers not selling summer fashion might notice a slowdown in foot traffic. Additionally, with people spending more time outdoors, indoor entertainment venues like movie or performing arts theaters might see a decline in attendance. Fluctuating markets and global tensions are casting a shadow over the sunniest of seasons.

However, all is not lost for businesses in the “cooling off” camp. This could be the perfect opportunity to get creative and pivot your offerings to align with summer trends. Think pop-up shops at recreational areas or themed events to draw in customers seeking relief from the heat.

So, will business sizzle or cool off this summer? The answer likely depends on your industry, adaptability, and a little luck. But one thing’s for sure: as the temperature rises, so do the opportunities for savvy entrepreneurs to make a splash this summer.