Fall Marketing Tips

Fall Marketing Tips
by Howie Nestel
Business Editor
SA Monthly Magazine
September 2023

As we usher in the fall of 2023, San Antonio small business owners find themselves at a crucial juncture. The 4th quarter presents a unique opportunity to boost profits, enhance customer engagement, and prepare for the upcoming year. Here are some tips to ensure your small business thrives through this pivotal period:

1. Digital Presence: Boost your online presence. Optimize your website for mobile users, offer online shopping options, and invest in social media advertising. San Antonio residents are increasingly turning to digital channels for shopping and recommendations and “Buy Local” has become a big thing.

2. Tax Planning: Consult with a tax professional to strategize year-end tax planning. The IRS offers various incentives and deductions for small businesses, and taking advantage of these can reduce your tax liability. A great bookkeeper will be able to guide you on expenses you can make before 12/31/23 to take as legal deductions.

3. Customer Loyalty Programs: Implement customer loyalty programs to keep your patrons coming back. Offer rewards, discounts, or exclusive access to loyal customers to build lasting relationships. This is especially important at a time when the economy seems to be contracting. Building a strong client/vendor relationship can help business owners weather the impending storm.

4. Prepare For The New Year: Start planning for the next year. Set goals, create budgets, and identify areas for growth and improvement. Consider attending local business networking events to connect with other entrepreneurs who can be good referral partners. As I like to say, “Your Network Is Your Net Worth.”
The 4th quarter is not a time to slow down and ride off into the end of the year. Instead, look at the last few months of the year as an opportunity to finish the year off strong. While your competitors are thinking about turkeys, hams and holiday parties, you’ll be sprinting past them with the speed and agility of a gazelle.

The 4th quarter is not a time to slow down and ride off into the end of the year. Instead, look at the last few months of the year as an opportunity to finish the year off strong. While your competitors are thinking about turkeys, hams and holiday parties, you’ll be sprinting past them with the speed and agility of a gazelle.